User behavior modeling for Web search evaluation

Modeling User Search Behavior for Masquerade Detection

Masquerade attacks are a common security problem that is a consequence of identity theft. Masquerade detection may serve as a means of building more secure and dependable systems that authenticate legitimate users by their behavior. Prior work has focused on user command modeling to identify abnormal behavior indicative of impersonation. This paper extends prior work by modeling user search beh...

Mobile Web User Behavior Modeling

Models of mobile web user behavior have broad applicability in fields such as mobile network optimization, mobile web content recommendation, collective behavior analysis, and human dynamics. This paper proposes and evaluates URI model, a novel approach to analyze user mobile Web usage behavior, which combines user interest modeling with location analysis. The URI model takes as input mobile us...

Relating Web Structure, User Search Behavior

Modeling User Click Behavior in Sponsored Search

There has been significant recent interest in studying consumer behavior in sponsored search environments. Sponsored search is the fastest growing form of advertising on the Internet. A number of factors have contributed to this growth. The ads tend to be highly targeted and offer a higher return on investment for advertisers compared to other marketing methods. In addition the large audience i...

Modeling User Behavior and Attention in Search

Modeling User Behavior and Attention in Search